Texas Daily Newspaper Association
A membership service organization representing newspaper publishers and editors of Texas daily newspapers
2012 Annual Convention Topics
Confirmed Topics:Mobile: Audience or Revenue Stream?
There is much talk about mobile, including tablets, being the “savior” for traditional media companies. What they don’t always tell you is savior of what. Is it audience, revenue or both? Douglas S Bennett, President of Freedom Interactive, will show some real world data with examples to answer the question.
Playing the Mobile Shift: The Economics of Digital Transition
Media industry analyst Ken Doctor (author, Newsonomics) pinpoints why the tablet is the missing link in the news business' transition from print and broadcast to digital, for new organizations of all sizes. In his keynote, he talks about the mobile re-start, the re-ascendancy of brand, a renewed focus on core customers and the blurring of ad and marketing budgets. He brings into focus the often-fuzzy new rules of successfully playing the game of reader, viewer and merchant infinity.
What's your USP? Once your accounts can answer this question you'll be able to help them design better advertising strategies. Couple that with learning the top 6 mistakes found in most print ads, and you'll be able to design and create advertising that will be more effective for your accounts! Sue Beck, President, Print Marketing Concepts, Inc. will guide the way.
Peter Conti EVP, Borrell Associates will share recent Texas derived data on mobile ad spending and shifts in market segments. You don't want to miss this!
Hotel Reservations